Gravy Insights provides brands with in-depth customer intelligence based on verified consumer attendances at local places and events – offline, in the real world.
Using anonymous mobile device location signals, and our AdmitOneTM location and attendance verification engine, Gravy gives leading brands new visibility into their customers’ real-world interests and affinities.
Product Offerings
Behavioral Graphics
Definitive, privacy-friendly insights into your customer base. Includes brand affiliations, interests and affinities, visit patterns and distance traveled
Market Share
Your behavioral graphics, indexed against others in your industry or competitive set. Determine market share, compare consumer traffic patterns and more
Path to Purchase
Discover where your customers go on the way to your store. Includes brands, venues and event visitation both before and after your site visit
Loyalty
Your behavioral analysis segmented by customer loyalty. Easily identify and compare your brand loyalists with mercenaries and defectors
Competitive Intelligence
Unprecedented insight into your competitors’ foot traffic and customer base. Compare consumer behavioral analytics across competitor brands and locations
Attribution
Track key performance indicators before, during and after your advertising campaigns. Measure site visits, unique visitors, customer engagement and more
How to Use Gravy Insights
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Corporate strategy & planning
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Market research & product design
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Marketing campaign strategy & planning
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Retention & loyalty campaigns
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Competitive intelligence – understand where your customers go
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Competitive conquesting – reach your competitors’ customers
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Relationship Management (CRM) data enhancement
The Gravy Difference
REACH
8B+ daily location signals from 250M+ opted-in mobile consumers
EVENTS
1M+ monthly events give context to 10M+ places and points-of-interest