Gravy Insights
Location-informed market research, customer insights, and competitive intelligence powered by our nationwide network of 150M+ mobile devices.
Improve consumer & customer insights with location analytics.
Gravy Insights provides brands with location-informed market, customer, and competitive insights built on how people move about the physical world.
Using pseudonymous mobile device location signals, and our AdmitOneTM location and attendance verification engine, Gravy gives leading brands new visibility into consumers’ real-world interests and activities.
Market Research
Foot Traffic Analysis
Measure foot traffic and identify trends for any physical location of interest. Understanding visits, repeat visits and dwell time for any place of business.
Neighborhood Profile
Improve your understanding of any neighborhood or geo-area. Understand consumer profile and visit patterns for any time of day or day of week.
Path Analysis
Where do consumers go before and after a visit? Use pre- and post-visit consumer data to inform products, services, co-marketing, and more.
Consumer Insights
Buyer Personas
Who are your customers, and how are they similar – or different – from other customer groups or the population as a whole?
Places Visited
What other places of commercial interest – retail stores, restaurants, hotels, businesses – are your customers likely to visit?
Events Attended
Which events do your customers attend? Discover live music, sports, business and local events that resonate with your clientele.
Brand Loyalty
Discover your most loyal customers. Understand which consumers are brand loyal, and which are more likely to defect.
Looking for fan insights? Sports organizations and venues can use location analytics to improve fan engagement.
Competitive Intelligence
Market Share
Estimate market share among key competitors. Keep track of how your foot traffic compares to that of your competitors.
Plus…
All metrics can be performed for any business location – yours or your competitors’. Easily compare buyer personas, brand loyalty, trade areas, and much more.
Reach
Billions of daily location signals from 150M+ mobile devices
Events
The largest events database gives context to millions of places and POIs
Verified
Consumer visits built on 100% deterministic location data