Location Intelligence Companies
We specialize in collecting location data from opted-in mobile devices and contextualizing to provide accurate, actionable location intelligence insights for businesses.
TURNING LOCATION DATA INTO INTELLIGENCE
Benefits of Working with a Location Intelligence Company
Location intelligence companies serve businesses who are looking for insights into their customers and competition. At Gravy Analytics, we turn location data into location intelligence while ensuring the highest level of consumer privacy. We provide high-quality location data that’s been through rigorous cleansing and privacy control methods to ensure businesses receive the insights they need to make better business decisions and increase ROI. We cleanse raw location data by eliminating fraudulent, problematic, and duplicate signals. Unlike other location intelligence companies, we also contextualize all our data with event metadata.
Companies can use verified event attendance to see why consumers visit locations and understand what consumers are interested in. Location intelligence can help increase the CTR of digital advertising campaigns by 250%. We create advertising audiences based based on consumer interests and habits, which can be used for targeting advertising campaigns.
Better Market Segmentation
Market segmentation allows companies to put customers into groups based on their interests and preferences. Location intelligence companies provide companies with information that can guide and strengthen business efforts, including marketing and advertising. By using location intelligence for market segmentation, companies can improve their messaging, build out more accurate personas, increase engagement, improve brand awareness, and enhance the customer experience.
One of the most important benefits of working with a location intelligence provider on market segmentation is the ability to use the data to deliver highly relevant ads to your audiences. Having insight into consumer habits and using that information for ad targeting gives you a competitive advantage that can improve ad engagement and marketing ROI.
Improved Omnichannel Attribution
Location intelligence allows companies to better connect advertising efforts to offline actions such as store visits or event attendance. Foot traffic data allows businesses to determine which consumer audiences respond best to specific outreach campaigns. From there, advertising teams can determine which ads are working to bring in more customers and close more sales.
Better Insights from Geofencing
Geofencing allows businesses to set up a physical perimeter around places of interest to learn more about the consumers walking inside the “fence.” Location intelligence providers can give companies insight into what types of consumers are nearby, how far they traveled to visit a place, and how long they stayed in the area. Companies can even use location intelligence to understand where consumers go before or after a visit, informing store location, co-marketing opportunities, inventory, and more.
Introduction to Gravy Visitations
This white paper dives into the methodology used to create Gravy Visitations. It also introduces the data structure for visitations and explores use cases for this type of data.